How to Register a Trademark for a Company Name
As a new business man, you probably have heard about trademark name. But why do you need to register a trademark name? Registering a trademark name is basically for legal protection against infringement on your reputation and product. When it comes to the process of applying and being granted a trademark, a name is the easiest of all to do.
Registering a trademark name is important because other companies can have similarities to your trademark which could cause confusion. When your trademark is registered, the words, names symbols, sounds or colours that distinguish your product are protected.
Any sign that is capable of being represented graphically and is able to distinguish the goods and services of one person from those of another can be registered. You can continue renewing your trademark forever as long as it is being utilised in business.
You are the only one who has the exclusive right to use it and others cannot use it. In addition no one can make use of one that is indistinguishable from yours or a trade mark that is very similar to yours in that it might mislead or cause confusion in the process of trade.
Trade mark names registered in Australia the business operations may only be able to obtain protection within the country. For more on registering a trademark, read this article: http://guides.wsj.com/small-business/starting-a-business/how-to-trademark-a-company-name/?blog_id=93&post_id=7&imw=Y