Posts in Category: Perth Business News

Three social media marketing techniques to try out this year

Instagram

Advertising through television, radio, billboards, and printed media are the traditional approaches of marketing a product or service to potential clients. Technology is constantly evolving and people rely on their phone and tablet devices for everything. Our society has grown in to a digital generation, and businesses are experiencing the adverse effects on how they can get a message across to consumers.

Many businesses are already used to their traditional methods of promoting their product or service. Change may be scary to business owners, especially if they have been performing the same strategies year after year, but there are customers who are on social media and they are ready to buy. So if you are a business owner who have been used to traditional marketing, and are not seeing much result, then social media marketing could be the game changer that you are looking for.

Facebook is the biggest social networking site when it comes to number of active users. You can utilise this social media platform by creating a business page that is unique to what your company offers. This will allow you to develop an ongoing relationship with both new and current customers. Think of it as the new word of mouth marketing; friends and families will see the picture or post that your customer liked from your page.

Read this article for more on social media marketing: http://www.smartcompany.com.au/marketing/social-media/81440-three-social-media-marketing-techniques-try-year

Intellectual Property

Protecting intellectual property for businesses of all sizes is crucial for both those who are just beginning and those who are already considered household names. The leadership element has a responsibility to the share and stake holders to ensure that all the necessary steps have been taken to protect the intellectual property within the business.

Image result for intellectual property

The term Intellectual Property or the acronym IP means (and provides) protection for creations of the mind. More specifically, they grant the creators/owners exclusive rights to these creations. Intellectual property is divided into two categories – Artistic Intellectual Property rights, which is protected by Copyrights; and Industrial Intellectual Property rights, which are protected by Patents and Trademarks.

A big mistake about intellectual property is that it is only associated by many to scientific patents, artistic works, song composition and similar. Your Intellectual Property are all information, resorts you have used and products of your work. We are talking about customer lists, business processes, publications, trademarks, etc during and after your employment with the company. These items are considered Intellectual Property and proprietary information.

The main purpose of having intellectual property is to protect your company’s assets and prevent exploitation of others. The licensing of intellectual property has become a multi-billion dollar industry. As a result, entrepreneurs and individuals are finding ways to preserve and maximise the value of their ideas, inventions, artistic creations and other forms of intellectual property.

For more on intellectual property rights, click this link: https://www.smallbusiness.wa.gov.au/business-topics/starting-a-business/intellectual-property/intellectual-property1

Fundamentals of Finance

Business News Perth

Business Finance

Among the few important things that entrepreneurs need to consider when starting and carrying out a business is managing finances. Financial management is all about efficiently and effectively utilising available funds in order to achieve the objectives of the business. It is aimed at planning, observing, organising and managing the monetary resources of a business.

Small business finance management is the process that is mostly concerned with procurement, allocation and control of financial resources. Having a good finance management is important so that a regular and adequate supply of funds is maintained to run a business. Once the funds are in hand, they should be utilised in maximum possible ways at low costs and should be invested intelligently in safe ventures.

For a staring and growing business, it is important to estimate how much money you need for a decent living and pull out that money from your business income. Now invest the remaining money back into your business for its growth.

Every business involves a number of tasks and operations and each of them needs proper amount of time and money of course. One must prioritise their task first so that they could give enough of time and for the most important task first. This will itself manage your finance as resource will be utilised in right direction. This is why financial management is important.

Visit this page to learn the fundamentals of finance management: http://executive.terry.uga.edu/fundamentals-of-finance

Australian shoppers among the most digitally influenced in the world: report

The internet has changed the way people live. Since the advent of this technology, people have been using the internet on their daily lives. It is not just a place to access information but it has its horizon broadened to include ecommerce, marketing, communication and social networking.

Australian shoppers among the most digitally influenced in the world: report As the number of people using the web when looking for products and services continues to increase, digital marketing has emerged as the most popular marketing strategy in the modern ages. Today, more and more businesses are using the internet to market and advertise their brand online. These companies love this marketing strategy because of the many benefits they get.

Digital marketing is also known as internet marketing or web marketing. Compared to other forms of traditional businesses, digital marketing has proven to be cheaper while reaching a way larger scale of potential customers. Digital marketing does not only target a certain group of people, but instead it covers all your targeted clients all over the world.

However, marketing online is not as simple as it sounds. That is why you will need a digital marketing specialist to help you strategise your marketing campaigns. He or she can help you generate traffic to your business website which will eventually convert into sales.

So if you run a business in Perth, regardless of its size, you should take advantage of digital marketing. Plus according to an article published at WA Today, Australians shoppers are some of the most digitally influenced in the world, with a majority now going online to research the products they want to buy before visiting a store. Read more at: http://www.watoday.com.au/business/retail/australian-shoppers-among-the-most-digitally-influenced-in-the-world-report-20150720-gig9rr.html