Posts in Category: Perth News

How to get digital marketing working for you

As technology continues to evolve, the marketplace that we have these days has increasingly more digital. Everyday, the advantages of digital marketing has become more prevalent.

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Digital Marketing

Nowadays, more and more customers are doing research and buying products and services online. According to Forbes, 82% of consumers conduct research online. And, Tech Crunch reports that 79% of people shop online.

Digital marketing is arguably the best way to reach to your customers nowadays. More and more businesses are implementing digital marketing. Digital marketing is not only for large corporations and enterprises, but it is also for small and medium-sized businesses as well. Today, many small and medium-sized businesses implement digital marketing tactics to effectively reach and engage their target customers.

Digital marketing is the most powerful form of marketing. It has the potential to transform the way that you reach and engage your customers. Since the internet has become part of modern people’s lives, effective digital marketing tactics can give your business exposure to virtually to everyone around the globe. 

 

Moreover, using digital marketing tactics is a lot cheaper compared to traditional forms of marketing. When it comes to traditional marketing, it’s very difficult for small businesses with limited budgets to compete with larger businesses for ad space or exposure. However, with affordable digital marketing tactics, small businesses can get more for their marketing spends.

 One advantage of digital marketing is that it allows you to easily measure your performance. When you track the success of a traditional marketing campaign like a radio, television or print advertisement, it can be difficult. Meanwhile, every digital marketing tactic that you use is measurable.

Targeting customers is also easier when you implement digital marketing tactics. Search Engine Optimisation or SEO allows you to reach those consumers who are searching the web for content and topics that are relevant to your business.

Still not convinced with the benefits of digital marketing to your business? Read this: https://www.flyingsolo.com.au/marketing/how-to-get-digital-marketing-working-for-you

How low self-awareness destroys teams

Most of us believe that we know ourselves better than anyone else better could.  That is why we feel hurt when we’re suddenly told or presented with evidence that we are actually not good as we think we are.

If you have employees who are self-aware, your job as a manager can be easier because feedbacks become positive as much as constructive. They would have figure out already that there were gaps in there performance and most likely sought assistance on how to rectify them.

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Self-awareness

Self-awareness is the manner knowing who we are and how we’re seen. In order to achieve leadership effectiveness, superior job performance and success in job, self-awareness is important. However, it seems that self-awareness is remarkably in short supply particularly in Perth workplaces.

At offices and workplaces, we often see unaware colleagues, or people who, despite past successes, solid qualifications, or irrefutable intelligence, display a complete lack of insight into how they are coming across.

Employees and colleagues who are not self aware are not just frustrating, but they also dramatically reduce the team’s chances of success. In most cases, other consequences of working with unaware colleagues include increased stress, decreased motivation, and a greater likelihood of leaving one’s job.

In order for you to enhance your team’s performance, you need to have a considerable insight to your employees. However, this task is virtually impossible if you lack insight into yourself. Excellent performance appraisals require addressing self-awareness and, if necessary, do some building in this area. One of the most valid and effective sources of information that can strengthen your self-awareness is the feedback that you’ve received over the years.

One of the contexts in which self-awareness is especially critical is in teamwork. A self-aware employee would be acutely aware of whether their contribution to the team’s objective is valuable.

So if you want to learn more about self-awareness and teamwork, you should definitely read this blog post: https://www.watoday.com.au/business/small-business/how-low-self-awareness-destroys-teams-20181220-p50ndu.html